Artificial intelligence trip planning technology
Own the travel lifecycle
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How it Works

Deeper site engagement • Curated content • Better guest experiences • Longer stays

Utrip uses travelers’ interests and budget to sort through millions of options, including must-see sites, activities, events, and restaurant recommendations to deliver personalized itineraries—in minutes. Sophisticated algorithms optimize itineraries for seasonality, hours of operation and geography.



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Partner Spotlight



What They Say


“Travelers who use the Utrip planner on Visit Dallas' site spend more time on the site, view many more pages, and most importantly, plan longer trips to Dallas. We are ecstatic about the results!


Frank J. Librio

VP Communications/Marketing Division, Dallas CVB

“The Utrip travel planner allows Personality Hotels guests to create their own perfect trip to San Francisco. Our guests who use the Utrip planner spend more time on our site, and plan trips that are 70% longer than our average stay. In short, Utrip brings us a better guest experience, longer stays and more revenue!”


Marilyn Perry

Director of Sales, Personality Hotels

“I just wanted to let you know I had a client rave about Utrip for almost 30 minutes! I’m sure you hear it every day but just thought you should know we absolutely LOVE it here at Visit Spokane!!”


Brooke LaFleur

Director of National Accounts, Visit Spokane

Case Studies and Resources

Utrip Increases Trip Length Leading to Meaningful Economic Impact

Case Study

How Utrip Works for Hotels

Case Study

How Utrip Works for DMOs

Case Study

Visit Dallas

Case Study

Personality Hotels

Case Study

Utrip DMO Customer Satisfaction

Case Study

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Widget For Hotels

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Utrip Widget Leads to Increased Bookings

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Lake Tahoe Visitors Authority

Case Study

Long Beach Peninsula

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Long Beach Peninsula

Case Study

Contact Us

Learn what Utrip PRO can do for you. Tell us a bit about yourself and we will be in touch.

Claim Your Business

Hotels, Tour Operators, Restaurants, Museums and other attractions can use the Utrip widget. This simple link creates a customized trip plan that locks your venue at the center of the visitor’s experience. The “book” feature will take the user directly to your booking page. Utrip never takes a commission!

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Industry Insights

Tnooz

Can This App Get Rid of the Annoying Part of Travel Planning?

“First and foremost, Utrip is about the individual traveler – his or her specific preferences. Utrip is not about top 10 lists. It’s not about cookie-cutter itineraries. It’s not just about booking travel.”
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Tnooz

Dear Chip Conley of Airbnb: The future of hotels is now

“While utilizing technology to know a traveler’s tastes in order to create a five-day itinerary based on that traveler’s actual personal interests might be the future for Airbnb – this is actually the present for Utrip.”
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Tnooz

Hotels will need to master digital user experience if they want to catch up to OTAs

“...A hotel’s own website must become part of an extended guest experience—one that starts not at check-in, but the moment a guest first lands on the site. The digital experience must delight the guest as much as the stay does.”
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Holland America Line

Holland America Line Collaborates with Software Platform Utrip to Offer the Highest Level of Cruise Vacation Personalization

“Our guests want to experience destinations in their own way, and through our partnership with Utrip they can now personalize their trip in a fun and engaging way, as well as make more informed choices about what to do and see ashore,” said Orlando Ashford, president of Holland America Line. “We are thrilled to partner with another Seattle-based company, and we know our guests are going to enjoy exploring the world in a whole new way using the Utrip interface on our website.”
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Digital Journal

Utrip PRO Delivers 15% Increase in Direct Bookings for Personality Hotels

“Our partnership with Utrip has been very beneficial. Our guests are more engaged, planning longer trips, and our cost of customer acquisition has been reduced. Utrip PRO allows us to deliver a superior guest experience, reduce costs, and increase profitability.”
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HotelNewsNow

Tech is the key to nabbing travelers

“Technology presents the single largest untapped opportunity in the hospitality industry today,” said Alex Alt, president of Sabre Hospitality Solutions....one solution is to help guests envision the ideal trip – Virtual reality and live-streaming platforms allow hotel brands to immerse their guests in the sights, sounds and feel of a destination before booking.”
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LinkedIn

5 Top Marketing Trends for Destinations 2015

“…DMOs are harnessing their traveler data to provide the personalized recommendations that travelers are beginning to expect. This personalization gives the DMO control over the Destination Brand image.”
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Skift

The 20 Trends Destinations Need to Understand to Compete for Tourists

“…Customers increasingly seeking a personalized travel experience, and (want a) travel experience that allows them to experience a local’s way of life.”
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Skift

How 5 Top Hotel CEOs Are Using Tech Power to Drive Personalization

“…Guests want what they want when they want it now. I don’t know how else to say it, and so much of that is tied into technology. People want a great experience on the website. They want to easy bookings and an easy way to find out about the neighborhood while they’re in the hotel. They don’t want to wait on a line to check in or to ask the concierge a question. People want what they want in a very easy, simple and connected way.”
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Forbes

Big Data is Transforming the Travel Industry

“…Perhaps the biggest opportunity for the application of big data in the travel industry is in the extensive personalization of offerings to match each segment of the customer base.”
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New York Times

What a Great Trip and I'm Not Even There Yet

“…Turns out, there is an art to anticipation (for travel). Savoring, said Elizabeth Dunn, an associate professor of psychology at the University of British Columbia and a leading happiness researcher, is an active, not passive, process. “It’s better to immerse yourself,” she said.”
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Skift

5 Reasons You Can't Ignore Personalization in Travel

“…Personalization is not just about offering a service that someone wants, but offering it in the way they want to receive it – and when they want to receive it. That’s the essence of outstanding, tailored customer service. And that’s the future of travel.”
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